Simply put, search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.
For beginners to SEO the above definition may sound complicated so in simpler terms Search Engine Optimization is a way to improve your web site so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.
To that end, we offer this page to explain what search engine optimization is in plain language because the more informed that our clients are, the easier it will be for us to help them achieve their goals.
Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.
On the surface, search engine optimization is a good way of marketing a website; after all, who doesn’t like free traffic, but search engine optimization is not magic, and cannot perform wonders.
The goal of search engine optimization is to place your website as high as possible in search engine listings and sometimes search engine optimization is difficult because in order to be effective, the webmaster must track and analyze specific statistics.